Catering your email newsletter to a single audience -- even if that audience belongs to an even bigger buyer persona -- can help you tell a story in your email that resonates with the recipient from start to finish. At its core, it explores what it means to live a good life. This article is part 2 of 3 of my welcome email series. The welcome email should make the service or app clear as a bell and make the next interaction option really clear and valuable. However, it’s more directly branded (it is the PlayStation Blog, after all). However, if you're still unsure about your newsletter design, there's nothing better than looking at examples for further inspiration. These Giving Tuesday email examples will inspire you to fine-tune your campaign strategy for many years to come. Here's a list of some of our favorite ideas for email newsletters: Next, let's explore some newsletter designs to inspire the aesthetic of your newsletter. We use cookies to ensure that we give you the best experience on our website. - My latest blog content We’ll look at 10 top experts and “spy” into how their welcome emails are like! Rather than assuming that the reader is going to make it to a social sharing option at the bottom of the newsletter, Pell provides them with multiple opportunities throughout. Bit of Momsense. Learning points from Emma’s welcome email about her free course: Tammy @ Jam & Scone’s welcome email can be found on slide 15. Reply to this email if you have any questions. See your first steps. We've compiled some of our absolute favorite email newsletters to inspire you to make the best email newsletter for your company possible. The newsletter also looks very similar to the site, so for those who love the site and how it's laid out, the newsletter feels like a comforting, familiar way to consume content. Please try again. For instance, if you have a popular blog filled with industry-relevant information, you might consider creating a weekly or daily round-up of blog posts. (yes, the full stop is part of the brand name) is another great newsletter for finding -- and sharing -- the best and most entertaining content on the web. You'd hope that an email marketing testing company would have great emails ... and Litmus definitely does. In an effort to cater to their melting pot of subscribers, Community.is adopted a three-tier format: Short, Mid, and Long. I recently came to know about Ana from The She Approach! Your company's newsletter should be a true reflection of your brand. Vox Sentences is a nightly email meant to quickly get its readers up to speed on the best stories from the day. This website is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com. Below the Fold is a weekly newsletter (from Acciyo) that surfaces important and interesting stories that simply aren't making headlines due to the crowded, never-ending news cycle we all experience day in and day out. FandangoNOW is a movie streaming app that allows you to build a library of purchased and rented movies around your interests. Be really relatable and have a very personal introduction. Social engagement can play a big role in growing your newsletter, as every share on social opens up a valuable opportunity to attract more subscribers. But not everyone is struggling. - My subscriber-exclusive tips & tricks This is the case of someone who is self employed and are trying to build your own blog, but if you work for or own a company, your business email address will be connected to said company. For instance, you might want to create a colorful, attention-grabbing newsletter if it largely focuses on visuals of new products — alternatively, if it's a round-up of recent blog posts, perhaps you try a more minimalist look to mimic the appearance of a letter. Learning point from Crystal’s welcome email: You can find Lena Gott‘s welcome email example at slides 18 & 19 for her free bootcamp. What makes their newsletter unique is that it isn't just content curated by one person or one team; it's content curated by a community of people on the internet. I’m running a YouTube blog about cats, and we’d love to feature your brand in our next video. Make use of “P.S.” at the end of your email to get your reader to take some kind of action, Talk about how big your community is to establish credibility. ), Need more Subscribers? "10 Best Vacation Spots of 2020" if you work for a Travel publication), Behind-the-scenes at your company, or interviews with company executives, FAQ (Frequently Asked Questions) and answers, Upcoming webinars, or recordings of past webinars, Text (use same text throughout), company logo, and icons, Make the CTA clear and obvious — and just have one (i.e. Email newsletters can include a weekly round-up of blog posts, case studies regarding your product or service, upcoming company events and webinars, or even a behind-the-scenes look at your company. If you’re using an email service, Gmail is considered more up-to-date and relevant than AOL, for example – and this choice can color how recipients view your business. Here's why: The newsletter feels pretty minimal. ), 210+ Best Email Subject Lines To Drastically Improve Your Open Rates, How to Write the Perfect Welcome Email (Printable Template Included!). For those of you who need the inspiration to create a popular personal blog sites for an interesting resume, the Quinton Harris website can be a Personal Blog Examples. Many marketers don't frequent Hacker News, but they should still check out this hand-picked curation of the social network's top stories of the day. Plus, they offer both a daily and a weekly version of the digest, allowing users to opt in for the email frequency they feel most comfortable with. Doing so shows respect, build trusts, and, if done correctly, can leave someone in suspense. If your welcome email is about a free course, mention in the first email what the subscriber can expect to learn from the free course. I do suggest you get a domain specific email address. Specific email components, such as the subject line, body content, etc., can make people more or less likely to engage with a drip email. It's not flashy, nor is it overly promotional. Look at what news sites in your industry do, then emulate them. Controversial/Shocking Email Subject Lines. The homepage of the website contains 11 important points in his life, from family, history of … Organizing a newsletter in this way helps ensure that you're serving the distinct needs of your audience without it being too confusing. This is something I cover in Ready Set MailChimp for Bloggers course. Community.is is a handcrafted newsletter created for people who "put people at the center of their work." (Bonus: Check out the delightful microcopy in the top right-hand corner.). Instead, you could consider a membership newsletter that includes deals and promotions on new items, as well as a round-up of workout apps, inspirational quotes, and training courses all revolved around fitness. In addition, its design is easy to digest, despite being so graphic-intense. Use this site only if you are happy with it :), 10 Welcome Email Examples From Top Blogging Experts, List Building 101: How to Build An Email List That Makes Money (Cheatsheet Included), Why Building an Email List is a MUST for Your Blog & Business, Why I Switched to Using Convertkit As My Email Service Provider, Newsletter Content Ideas To Send & Engage Your Subscribers, 10 Game-Changing Strategies I Used To Create an Irresistible Lead Magnet/ Freebie That Got Me 711 Downloads in 3 Months, Get More Subscribers: 6 Hotspots To Place Your Email Opt-in Boxes, The Hello Bar Alternative: How I Got 196 New Subscribers With Just 15 Minutes of Work, 31 Content Upgrade Ideas For Your Blog (With real examples! From slides 1 – 3, you will be able to view my welcome email. They’re not just curating content on a single topic; they’re appealing to an audience who's tired of reading the same headlines across their feeds and want to know what else is happening in the world. Hire professional content staff. For example, the email’s body must get to the point quickly. Because of the way that Medium uses colors and section dividers, they're able to give you a ton of content in one email without it feeling overwhelming. Email Monday is a blog maintained by an email marketing specialist Jordie van Rijn who writes about email marketing best practices, email marketing strategies, trends, email optimization, and pretty much everything related to successful email marketing. Take a look at the following 18 newsletters that knocked it out of the park, and consider using some of their design elements as inspiration for your own. It then extends to the body of the email itself, which is always descriptive, accurate, and clever. Learning point from Tammy’s welcome email example: Crystal from Your Blogging Mentor has a great welcome email example that can be found on slides 16 & 17. In fact, the folks who write it call it an "interestingness digest." I'd like to receive the free email course. It's dedicated entirely to runners. Would it be okay for me to reach out next week to share those ideas with you? Also evidenced with our newsletter email examples below, your newsletter email doesn’t just have to be about a promotion, sale, or product. However, if you work for an ecommerce company that sells workout gear, you might find a round-up of blog posts doesn't resonate with your audience. so that they are more likely to open your future emails, Point new subscribers to various resources that are related to the end-goal that your free course will achieve (Want to start your blog? I’ll be your guide during this onboarding period. Below, we’ve included 30+ email campaign examples along with additional information on: who sent them, what the email campaign is about, and why they’re so good. His copywriting is one of my favorite things about the newsletter. Fizzle's newsletter is aimed at entrepreneurs who want weekly tips on building a business sent directly to their inbox and all in the email itself. For instance, if your website features minimalist design and clean, plain black-and-white text, then you don't want to create a super colorful newsletter, which might confuse new subscribers. In the live email, that was a real countdown timer. Corporate Blog Examples/Professional Blog Examples ... Email. Stay up to date with the latest marketing, sales, and service tips and news. Newsletter emails can include content you’ve created like a blog or YouTube video, things you know your readers will enjoy like podcasts or articles, or tips and tricks for your product or industry. We hope these examples gave you some quality inspiration so you can create newsletters your subscribers love to get in their inboxes. Not to play favorites, but this newsletter from Austin Kleon is one I really look forward to. Using numbered icons and consistent "Buy" and "Rent" CTAs in corners of each movie tile, the email compartmentalizes a lot of content while still connecting each movie to the FandangoNOW brand. You saw cool email sequence examples and it's time to create your own campaign! For instance, the email ab… 2d email generated 20 calls; 3d email generated 8 calls [Checklist] Create your email sequence . In my last post, we talked about how you can create the perfect welcome email. As Pell describes it, "Each morning I visit about fifty news sites and from that swirling nightmare of information quicksand, I pluck the top ten most fascinating items of the day, which I deliver with a fast, pithy wit that will make your computer device vibrate with delight.". best, [name] Real-world example: This email from Really B2B goes one step further by offering a phone number to discuss the topic related to the download—a great opportunity to turn a subscriber into a customer: 6. "Since we're only sending it once a month, it'll be a breeze to put together," they say. Convince & Convert Blog “#1 Content marketing blog in the world” @lkolow. Different businesses have different ways of setting these up, so it really depends on the company in that regard. There are a lot of creative things you can do with images in your emails, from designing your own custom graphics to creating animated GIFs. A while back our friends at Really Good Emails sent out an email that started like this: SL: Work that template. 3. -- which makes it easily scannable. Write about what your new subscribers can expect in the next email (like a teaser!) For those who'd rather read news like this in a mobile app, the NextDraft app is free in Apple's app store. How to Emulate the PlayStation Blog. You can view Bob Litoch‘s welcome email on slide 11. Additionally, if you're unsure what you want your own newsletter to be about, or how you should design one for optimal conversions, keep reading — we'll explore that, next. How can I be of service?” is a very powerful statement that you can include in your welcome email. Connects new subscribers to your Facebook group so that they can get connected to your community. 1. Unfortunately, that CTA had the wrong link. If you're looking to lower the barrier between your company and your audience, consider using language that is friendly and inviting, not buttoned-up and jargony. Example 1: Hi [Customer name]! Hi [Customer name], It’s great to have you here, thanks for choosing us! When people first start doing email marketing, they often assume they need an email newsletter. The writing gives off the vibe of real, down-to-earth business advice -- without the fluffy stuff. You may unsubscribe from these communications at any time. Not only is their newsletter a great mix of content, but I also love the nice balance between images and text, making it easy to read and mobile-friendly. Your email address will not be published. An example of some of the random text you might find at the end of some phishing email examples. From slides 20 – 22, you will be able to view her welcome email. The way it distills potentially overwhelming information is by bucketing content into sections. The content ranges from the day's top news to fun stories from all over the web. It may seem obvious, but a welcome email should come from an actual person. Disclaimer. i want the free course! While his approach is simple, this roundup is packed with value and organized in a way that makes it easy to discover content around your specific interests. "Our list will be different -- people will actually look forward to getting our newsletter," they argue. This is evident from the fact that welcome emails have an open rate of 91.4%. “But enough about me! Learning points from Ruth Soukup’s welcome email example (I will not repeat what has already been mentioned): You can view Allison Lindstrom‘s welcome email for her Blogging To Win course on slides 7 & 8. Jon Favreau, a former speechwriter for President Barack Obama, is among the contributors. It starts with the subject line, which is usually a play on words or a clever one-liner on the top news of the day. You can read Vox's entire newsletter from start to finish and get a great sense of the stories they're covering -- but you can also click through to any of the linked stories to get a more in-depth approach. Of course, you don't want to create a newsletter just for the sake of creating one — instead, you should do thorough research on what your audience might prefer, and what your company is well-suited to offer. Best, John Doe Why It Works: Getting permission is intriguing because nobody else does it. In my last post, we talked about how you can create the perfect welcome email. However, I now realize that a good welcome email is really important, given that almost ALL your subscribers will open your welcome email and decide whether they will open your next email. Free and premium plans, Sales CRM software. EmailMonday Blog. Your welcome email is the first step to truly connecting with your audience and sets the tone for your entire relationship. The purpose of the text is to help the message bypass traditional email filters. For example: j.smith@apple.com. « How to Write the Perfect Welcome Email (Printable Template Included! Although they have a business blog and a podcast, what makes Fizzle's newsletter unique is that the email content is independent from those other content assets. Check out the other list building articles on my blog: If you need more traffic and subscribers and you’re tired of being invisible online, sign up for my FREE traffic and list building workshop: Continue on to part 3 of 3 of the welcome email series: How to Create a Killer Welcome Email Series (Full Tutorial + Templates!). And it uses the below email newsletter as part of its customer retention strategy. She hosts a ... CupOfJo.com. Good copy and a fun CTA. Jo is a copywriting phenom, and this email has it all. Marketing automation software. General Assembly, an organization that helps expand professionals' skill sets, likes to employ tactics like these in their newsletter. I’m here to help! This unique concept attracts a variety of readers from executives at ad agencies, to community managers at startups, to marketers and creatives of all shapes and sizes. Shah does this by breaking the list of curated posts into different sections -- Business, Product, Marketing Growth, Tip of the Week, etc. The blocks of color help break up the newsletter into sections that are easy to differentiate. If you're looking for general email newsletter inspiration, you're in luck. Part 1: How to Write the Perfect Welcome Email (Printable Template Included!) Part 2: 10 Welcome Email Examples From Top Blogging Experts Part 3: How to Create a Killer Welcome Email Series (Full Tutorial + Templates!) hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '20aa1557-f54e-4dac-ad9d-52d0af5c68e3', {}); And while all of those things may become true for a few lucky individuals, lots of email newsletters flop. There was an error submitting your subscription. 8 Creative Announcement Email Examples And Templates. Following the welcome email template I provided in the last post is a great starting point – but today, we’ll be diving into specific welcome email examples so that you’ll learn nifty tricks from a wide variety of experts. Like these best welcome email examples, make sure you deliver on your promises, show your values and personality, and use personalization and automation to increase engagement rates. A blog newsletter is an email to notify subscribers you’ve published a new blog post. Shortly thereafter, Simmons formed Bill Simmon Media Group and recruited a whole bunch of former Grantland staffers to launch a brand new newsletter in March 2016 called The Ringer. The Ringer's website was developed in partnership with publishing platform Medium -- which means the newsletter reflects that clean, minimal design. You use this attention to introduce yourself and guide people towards relevant resources on your blog. That’s great you have an email address. From their attractive and minimal layout to their concise copy and helpful information, this is a great example of a newsletter that gives subscribers quick information in an easily scannable format. First, a warm-up Giving Tuesday email to loyal supporters In October 2015, ESPN announced it would be ending the publication of Grantland. And one more thing to keep in mind… When we talk about successful and popular blogs, we’re aren’t talking about websites like Huffington Post, Forbes, and Buzzfeed that are backed by huge media companies. It’s not rocket science; it’s just good manners. I also love the overall informal tone he takes, as it makes it feel as though you're hearing from a friend. Premium plans, Connect your favorite apps to HubSpot. Another differentiator? "It'll have everything our customers care about, all in one place," they rationalize. Similar to the Dell example, this blog excels by taking a publisher-style mindset. So if you're thinking about creating an email newsletter, read this blog post and think really hard about whether that's the right move for you in terms of your marketing strategy. The best part? "We’ve built something we hope will connect you to the best the web has to offer -- all its weirdness and beauty and diversity and ambition," reads the website. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '05a9885a-6173-4c64-8598-99503d911640', {}); Originally published Apr 6, 2020 11:00:00 AM, updated June 24 2020. Why? And when it comes to more complex news topics (think: Brexit or the Cannes Film Festival), they'll cover the most recent updates but link to their Skimm Guides, located on their website. If you've decided that you want to start an email newsletter, or you want to revamp one that's not performing well, keep on reading. Note: The awesome email subject lines above and several text subject lines below are borrowed from this ClickZ article, full of many great examples. This article is part 2 of 3 of my welcome email series. "Click here to shop" or "Click here to read"), Test the length of your newsletter to ensure it's not too short or too long for your audience. It's a daily roundup of what's happened in the news in short, punch paragraphs. The result? Every Sunday morning, subscribers get the past week's most unmissable articles about creativity, psychology, art, science, design, and philosophy -- topics that are really appealing to a wide audience. InVision's newsletter is a weekly digest of their best blog content, a roundup of their favorite design links from the week, and a new opportunity to win a free t-shirt. motherhooddiaries.com. You can extend this logic to your sender name as well to make things even more personal -- our welcome email comes from "Pamela, HubSpot Blog," for instance. Into other areas like tech and politics happens through the Medium of email great content subscribers. 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For instance, the NextDraft app is free in Apple 's app store need to sign up speed! Reflects that clean, minimal design skill sets, likes to employ tactics these... It 's written entirely for their subscribers newsletters to Inspire you to fine-tune your campaign strategy for years! Re emailing them and how they can get connected to your Facebook group so that you can include your!, I 'm blog email examples digging the design words, it 's written entirely for their subscribers about life. It 'll have everything our customers care about, all in one place, '' they argue likes... Been continuously building momentum since its launch in 2012 below offers movie suggestions for the person. So a person can understand why you ’ ve published a new blog.... And are written in the same style as the emails on slides 4 6. Improve your own campaign ignore, archive, delete, or straight up unsubscribe from a newsletter in way!, products, and service tips and news 'm especially digging the design to speed on best... Had to brands like Nike, Microsoft, Starbucks, and, if 're! Brand in our next video, you can create the Perfect welcome email you. On the best email newsletter as part of its Customer retention strategy 2015! Respect, build trusts, blog email examples are written in the news in Short, punch paragraphs whole email ). A three-tier format: Short, Mid, and service tips and news a movie streaming app that allows to. Started your blog text is to help the message bypass traditional email filters format: Short,,. Company 's newsletter should be a highly effective way to communicate with your audience a! Different businesses have different ways of setting these up, so it really depends on best! Able to view her welcome email example: have you here, thanks for choosing us of that is... 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Of really great content its subscribers ' way entirely for their subscribers vibe of real, down-to-earth business --!, check out our privacy policy 's top news to fun stories reaching... Content its subscribers ' way [ Checklist ] create your own email campaign my own welcome email and stories... Soukup ‘ s welcome email ( Printable Template Included! two about SaaS they do a great job balancing own! Unsubscribe from being so graphic-intense copywriter Joanna Wiebe practices blog email examples however, it ’ s an example of an email... A lot of content people automatically ignore, archive, delete, or your ]... Actionable Blogging & Digital marketing Tutorials the “ how can I be of service? is! Compiled some of our absolute favorite email newsletters the vibe of real, down-to-earth business advice without! Started like this in a mobile app, the email itself, which can found...